Who Are You Asking?

Who Are You Asking?

I recently had the opportunity to speak at Unleash!– the leadership conference for American Marketing Association chapters. (You get two guesses on the topic). One of the subjects we covered was about the personas of decision makers in hopes to...
Business & Life Lessons From Mom

Business & Life Lessons From Mom

This is a picture of me and my mom on my wedding day.  Beautiful, right? But don’t let those beautiful eyes and slight smile fool you.  My mom is a real, live Superhero.  He weapon of choice is often a sword that she keeps sheathed between her lips.  She will...

Partnership and Plausible Deniability

Soon after the beginning of the year, I wrote a post about why I was excited for 2017. In that post, I expressed adulation about this year’s Super Bowl ads at the outside chance that my Atlanta Falcons would be playing and…we know how that ended. As I...
How To Say No To Sponsorship Requests

How To Say No To Sponsorship Requests

In the business of sponsorship, “no” is not the favorite word to hear, but it’s better than nothing.  One of our clients, who likes to sponsor events, asked a great question.  How do I say no to a sponsorship request? To most people, it seems like an easy answer....