How To Drive Your Fundraiser Insane

How To Drive Your Fundraiser Insane

Do you work or volunteer from a nonprofit? Great. Keep reading because I bet you work with (or are) someone responsible for raising money to keep the good work of the organization going. Do you know what you’re doing that drives them insane? One of my favorite...
Sponsor Fatigue: Causes and Cures

Sponsor Fatigue: Causes and Cures

Recently, a 41-year relationship ended between McDonald’s and The IOC–International Olympic Committee. There is much speculation as to the real reasons behind the mutual agreement to end this deal 3 years early under the most recent terms. Some say...
Who Are You Asking?

Who Are You Asking?

I recently had the opportunity to speak at Unleash!– the leadership conference for American Marketing Association chapters. (You get two guesses on the topic). One of the subjects we covered was about the personas of decision makers in hopes to...
Business & Life Lessons From Mom

Business & Life Lessons From Mom

This is a picture of me and my mom on my wedding day.  Beautiful, right? But don’t let those beautiful eyes and slight smile fool you.  My mom is a real, live Superhero.  He weapon of choice is often a sword that she keeps sheathed between her lips.  She will...

Partnership and Plausible Deniability

Soon after the beginning of the year, I wrote a post about why I was excited for 2017. In that post, I expressed adulation about this year’s Super Bowl ads at the outside chance that my Atlanta Falcons would be playing and…we know how that ended. As I...
How To Say No To Sponsorship Requests

How To Say No To Sponsorship Requests

In the business of sponsorship, “no” is not the favorite word to hear, but it’s better than nothing.  One of our clients, who likes to sponsor events, asked a great question.  How do I say no to a sponsorship request? To most people, it seems like an easy answer....