Sponsor Fatigue: Causes and Cures

Sponsor Fatigue: Causes and Cures

Recently, a 41-year relationship ended between McDonald’s and The IOC–International Olympic Committee. There is much speculation as to the real reasons behind the mutual agreement to end this deal 3 years early under the most recent terms. Some say...
Business & Life Lessons From Mom

Business & Life Lessons From Mom

This is a picture of me and my mom on my wedding day.  Beautiful, right? But don’t let those beautiful eyes and slight smile fool you.  My mom is a real, live Superhero.  Her weapon of choice is often a sword that she keeps sheathed between her lips.  She will...

Partnership and Plausible Deniability

Soon after the beginning of the year, I wrote a post about why I was excited for 2017. In that post, I expressed adulation about this year’s Super Bowl ads at the outside chance that my Atlanta Falcons would be playing and…we know how that ended. As I...
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